Last Friday we launched our "Let Freedom Ring" matching gift campaign. We've been given a wonderful anonymous $25,000 matching gift, which means every dollar you give is doubled up to that amount.
So here's where we broke the rules:
The rules say you shouldn't launch a matching gift campaign on a Friday afternoon when most people are heading to the beach. We did. Last Friday.
The rules say you shouldn't end a campaign on July 4 when most people don't check emails. We will. This Friday.
We kind of have a history of rule breaking at Born2Fly. We've never chosen the normal way.
The rules say you don't stop child trafficking with a wordless book and curriculum about a caterpillar who has a dream to fly. We are. Right now. In 65 countries.
You are rule-breakers, too, because you've already responded to our crazily timed matching gift campaign.
Nearly $2,900 has come in so far -- you're fantastic! Huge thanks to everyone who has already donated! Yes, we have a long way to go but you know I'm not one to focus on lack (or some would say reality :-) ).
The reality is that we can do this. We really can reach $25,000 by Friday. How? If everyone who read this gives just $10, we'll reach our goal.
Can you do that? Will you give $10 today? Or more if you can because of course not everyone will respond. Remember, whatever you give is doubled. Just use the red donate button and you can give instantly by credit card.
Please do it now while you're thinking about it. Our special "Let Freedom Ring" matching gift campaign ends this Friday, July 4.
Take advantage of this strategic opportunity and help us continue our rule-breaking work all over the world. Thank you for your partnership; you really are helping us reach kids before the traffickers do.