We’re so excited to announce that Born2Fly is now broadcasting a weekly anti-trafficking radio program throughout India -- based on our curriculum for kids.
India has an extremely high rate of child trafficking so this is a strategic place for us. Our goal is to reach kids before the traffickers do, so a radio program that does that is a perfect fit.
In fact our program on All India Radio reaches 80 million people every week -- including poor and illiterate children and their parents who have no other way to hear the anti-trafficking message.
Did you catch that? 80 million people! Amazing, huh? Radio is HUGE in India!
Our weekly 15-minute radio program is called Baat Pate Ki, which means “a subject of importance” in Hindi -- as in, "This is something you need to hear!"
Each episode is based on our popular B2F anti-trafficking curriculum -- complete with stories, characters, "edu-tainment," teaching, and yes even original Bollywood music.
The program airs every Sunday afternoon at 12:15. Episode #1 was Sunday, May 5, and episode #2 aired yesterday. We’ve already gotten great feedback from listeners and from the network itself.
Here’s the episode that aired yesterday. Yes, it's in Hindi but play a few minutes so you can hear the production quality and enjoy our beautiful Bollywood theme song in the opening. Just click the arrow to listen:
We’ll broadcast a new episode every Sunday afternoon for the next 6 months.
There’s absolutely nothing like this radio program anywhere in India.
In fact until recently no one even talked about child trafficking even though India has one of the highest rates of trafficking in the world:
- 1.2 million children are trafficked in India.
- Every day 200 girls and women are lured into prostitution.
- There are millions of street children in India who are extremely at-risk for trafficking.
- Tens of thousands of them are sold for sex and forced labor every year in India.
- 11% of the country's workforce is child labor.
Add to this the horrible status of girls in India and you have a situation ripe for intervention.
Our experienced partner
We’re partnering with the Disha Foundation to produce and air our radio program in India. Disha’s wonderful founder, Vinita Shaw, has more than 2 decades of experience on radio in India.
Last week I met with Vinita while she was in the US. We were like 2 peas in a pod. She totally recognizes the need for prevention.
And Disha has a home for 92 rescued girls in New Delhi -- so Vinita knows first-hand that it's a lot more effective to keep girls from being trafficked than to try to rescue them after the fact.
"The B2F curriculum is a blessing from God for such a time as this," Vinita told me. "Only eternity will reveal the impact we're having as we prevent millions of children from being lured into trafficking. "
Thank you for your financial support that helps us protect children -- by radio and many other creative ways. Because of you, together we really are reaching kids before the traffickers do.